advertorial


advertorial
n.
An advertisement designed to resemble editorial content.
Example Citation:
One last note about [travel] guides: Be wary of any that are published as advertorials. For example, many guides published by credit card companies include only client restaurants.
— Scott Joseph, "Food, glorious food," The Orlando Sentinel, April 28, 2002
Notes:
While doing some follow-up research for this term, I discovered that it's not new at all. It has, in fact, been a part of the language since at least 1961 when it made an inexplicable appearance in Webster's Third New International Dictionary. I'm going to leave it in the database anyway, just for the heck of it.
Related Words: Category:

New words. 2013.

Look at other dictionaries:

  • advertorial — ad‧ver‧to‧ri‧al [ˌədvəˈtɔːriəl ǁ vər ] noun [countable] MARKETING an advertisement that uses the style of a newspaper or magazine article so that it appears to be giving facts rather than trying to sell a product: • The advertorial is intended to …   Financial and business terms

  • advertorial — [ad΄vər tôr′ē əl] n. an advertisement, as in a magazine, produced so as to resemble an article or editorial …   English World dictionary

  • Advertorial — An advertorial is an advertisement written in the form of an objective opinion editorial, and presented in a printed publication usually designed to look like a legitimate and independent news story. The term advertorial is a portmanteau of… …   Wikipedia

  • Advertorial — Ein Advertorial gebildet als Kofferwort aus engl. Advertisement (Werbung) und Editorial oder auch Adverticle (zu Advertisment und Article) oder Publireportage, ist die redaktionelle Aufmachung einer Werbeanzeige, die den Anschein eines… …   Deutsch Wikipedia

  • advertorial — UK [ˌædvə(r)ˈtɔːrɪəl] / US [ˌædvərˈtɔrɪəl] noun [countable] Word forms advertorial : singular advertorial plural advertorials business an advertisement in a newspaper or magazine that looks like one of its normal articles …   English dictionary

  • advertorial — [[t]æ̱dvɜː(r)tɔ͟ːriəl[/t]] advertorials N VAR An advertorial is an advertisement that uses the style of newspaper or magazine articles or television documentary programmes, so that it appears to be giving facts and not trying to sell a product …   English dictionary

  • advertorial — Mktg a combination of an advertisement and an article. The content of an advertorial is significantly influenced, and may even be entirely written, by the advertisers. Examples of advertorials include travel or leisure supplements in newspapers… …   The ultimate business dictionary

  • advertorial — noun Etymology: blend of advertisement and editorial Date: 1946 an advertisement that imitates editorial format …   New Collegiate Dictionary

  • advertorial — /ad veuhr tawr ee euhl, tohr /, n. an extended newspaper or magazine text advertisement that promotes the advertiser s product or services or special point of view but resembles an editorial in style and layout. [b. ADVERTISEMENT and EDITORIAL] * …   Universalium

  • advertorial — noun /ˈæd.vɜː(ɹ)ˌtɔː(ɹ).i.əl/ An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article …   Wiktionary

  • Advertorial — Ad|ver|to|ri|al 〈[ ædvətɔ̣rıəl] n. 15〉 Anzeige mit einem ausführlichen Werbetext, der in der Art eines informativen Zeitungsartikels verfasst ist [verkürzt <engl. advertisement „Anzeige“ + editorial „Leitartikel, Redaktions...“] …   Universal-Lexikon


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.